1. To create high sense of Nationalism and patriotism across length and breadth of the country by highlighting Indian culture, value system and positivism.
2. To address and take all Ex Servicemen issues to appropriate authorities and think- tank of the government in order to instil greater respect and belief for the saviours of the Nation in the society.
3. To encourage entrepreneurial spirit by bringing entrepreneurs from the Defence forces background and larger consumer base on one platform in order to provide quality and affordable yet quality goods and services.